San Diego Fulfillment Services

Computing Insight's
Order Management SaaS

Fulfillment Services

Not all fulfillment services are alike, on this page I will attempt to describe some of the differences and similarities

Let's start with what most fulfillment services have in common. Wikipedia describes a fulfillment service, or house as they are sometimes called, like this

"Fulfillment, also known as order fulfillment or product fulfillment, is the process whereby a person or company fulfills their obligations to send a person an item or product that the person has ordered, purchased, or requested from the organization.
Fulfillment typically will refer to the services provided by a company that offers to store, receive the orders, package, and then ship the ordered item to the end consumer."

The standard services provided are Receiving, Warehousing, Inventory Control, Pick & Pack, Shipping, and Contract Assembly. Sounds pretty simple doesn't it? Well that's where the similarity ends. The difference is how each house performs these tasks. What tools they have.

Why a Fulfillment Service?

Many companies have realized that if they are to realize the maximum benefits of their scarce resources, and remain competitive, then they need to really focus on their core competencies. One key method is to outsource non-core functions to experts in their respective fields.

The goal here is to let someone else with more resources in a dedicated area of expertise do the work they are experts at, and let them worry about reducing overall costs.

Now days, many companies outsource their payroll, computer systems servicing, web advertising, and marketing functions. This is the essence and attractiveness of outsourcing. Let someone else take the responsibility for all details related to consistent high quality output, allowing firms to focus on their core competencies.

However, when outsourcing fulfillment services, a few key points must be kept in mind. With most products and services, the inner working of the manufacturing and/or delivery process is of little interest or concern to those purchasing the products or services. Thus, unlike many outsourced services, fulfillment services are frequently directly involved with customer satisfaction.

With the manufacturing or delivery process, a customer routinely forms an impression of a company's quality and responsiveness across all of the client's product or service offerings. A laissez faire approach by your fulfillment service will often produce customer dissatisfaction and obstacle-prone relationships.